Content Marketing

Rise to the Top with Content Marketing

Create and distribute powerful, relevant content. Then reach your customers with timely information that matches their interests!

Content

Content creation for new and established websites.
?

Identity

Develop your brand voice and style.
U

Site Audits

Find out where your website is going wrong and fix it.
?

Buyers

Identify buyer personas and boosts sales.
i

Strategy

Define strategic objectives and make them happen.
{

Storytelling

Create memorable stories and share them.
?

Research

Research your industry and identify competitors.
?

Editorial Calendars

Get on track with an editorial calendar.

Call us today on 0406-251-406

What is content marketing?

Content marketing is a way of sharing and publishing informative content online without pushing for a hard sell. It’s proven to be a great way to convert prospects into clients by building brand reputation and trust.

The type of content that your organisation chooses to share should ideally be connected to the services and products that you sell. Put simply, good content marketing is about educating people on a topic that you know a lot about. For example, if you are a Melbourne company who supplies local cafés with takeaway cups, you might have our agency write a blog about the history of coffee drinking in Melbourne, or create a tutorial video on how to make the perfect latte.

For this type of marketing, you can use articles, videos, podcasts, blogs and whitepapers to spread the word about how awesome your organisation or service is.

Who uses it?

Businesses of all sizes use this marketing strategy. Big names such as Microsoft and Cisco Systems use it, as do lesser known Melbourne startups looking to increase their online visibility. This style of content has a special place in industries such as healthcare and education where visitors are actively looking for clear, informative content.

Content Marketing
Content Marketing

Quality Content

At Affect Media, we create powerful content that is especially designed to get the ‘wow’ factor from your readers. Content from our agency helps you create and showcase the personality behind your brand. It also helps you stand out as a valued thought leader in your field. Depending on your needs, you are welcome to have as little or as much input into the content creation process as you wish.

copywriter melbourne

Find out more about Content Marketing

Confused about content marketing? Check out this helpful video from Google. It explains how good content can help you rank better in search engines!

Get a quote today


For more information on our services call us on +61 0406-251-406. We specialise in content, digital marketing and public relations for a number of industries including real estate, higher education, health, and corporate.

Call +61 0406-251-406

Check out Affect Media on Yelp