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Health marketing is a specialised field of public health practice. It draws on traditional marketing practices and principles and incorporates the fields of scientific research, social policy, and health promotion. This kind of healthcare public relations also provides a framework of strategies, theories, and techniques which can be used to guide public health research, and communication campaigns.
Health marketing is most commonly used to deliver health information campaigns which protect or promote the wellbeing of the diverse populations within any given community. To do this successfully, a campaign needs to simply and clearly convey a single call to action. Many public relations agencies struggle with this kind of campaign as they do not have a thorough understanding of health promotion practice.
Work with an agency that understands your industry
Affect Media has over 10 years’ experience working with the health sector and we understand the importance of conveying healthcare messages that are understood by even the most vulnerable members in our community. A few advantages of choosing to work with an agency that specialises in this industry include:
• Health sector expertise: We understand how the healthcare sector functions and from this knowledge base we can build a campaign that will effectively communicate with the community.
• We Don’t Require Extensive Briefings: Because of our proper experience working within this industry, we already know the basics which means you won’t need to waste your time explaining rudimentary concepts.
• We Know How to Engage People: Witty campaigns are all well and good, but if they don’t communicate with those in need of health information, they have failed. We will create original content that connects with your target audience and gets the message across.
Health copywriting for public and private health organisations. Web content, blogs, brochures, newsletters, reports, and more.
Educational medical writing services including, presentations, brochures, web content, newsletters, blogs and journal articles.
Comprehensive health marketing and public relations services. Promoting health and well-being in our local communities and beyond.
Research & Reviews
Academic research and literature reviews for government agencies and universities. Professional, high quality reports.
Content strategy creation for healthcare, including content calenders, strategic planning, content creation and strategy implementation.
Professional focus group facilitation for healthcare organisations. Small or large projects can be catered for.
Social media strategies and implementation for health organisations seeking their share of voice in an increasingly saturated social media landscape.
Staff training in health writing, healthcare communications, social media for healthcare and content planning.
Who we work with:
Health Marketing Excellence
Affect Media’s Director, Dr Leanne Downing is a leading figure in the Australian healthcare communication sphere. She holds a PhD in Media and Communications (2005) and is currently an Adjunct Lecturer in the School of Psychology and Public Health at La Trobe University. Leanne is regularly commissioned to research and write Government reports and academic literature reviews in the health communication field. She has also recently been a guest speaker at the Australian Institute of Company Directors special event on Healthcare Marketing.
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Affiliations and Memberships
Affect Media is proud of its affiliations and memberships with the following health organisations: