Media Strategy

What we do

The Affect Media team is experienced in developing and executing in-depth media and communications strategies. Whether you need a one-off campaign, an internal communication blast or a full product roll-out, we can help.
Our advanced research methods and attention to detail ensure that your PR strategy will closely align with your company’s values and goals.

Do you have a media strategy?

It’s an age old adage, but in today’s media saturated environment, organisations that fail to plan, ultimately plan to fail. As more and more companies work to bombard us with advertising messages, consumers are increasing capable of ignoring the messages that do not speak directly to them. As a result, organisations that do not directly engage their target markets are likely to be left behind.

What is a media strategy?

A media strategy is an action plan that outlines how your organisation or company chooses to interact with the media, and on what terms. A strong media strategy helps you to ensure that your core messaging is consistent and carefully targeted. Organisations that have a strong media strategy in place are able to carefully build and manage their public profiles and relationships with the media. They are also able to be proactive, rather than reactive, when an event or circumstance requires comment. Media strategies empower organisations to carefully build and manage their public profiles so that when they are ready to launch a campaign, they have existing social capital to leverage from.

Getting started

If you don’t already have a strategy in place, it’s important to have one established. We can work closely with you to make this happen. A small investment in background analysis and media strategy planning can save you tens of thousands of dollars down track by ensuring that your marketing dollars are carefully honed and well spent.