Media Relations

Need help with media relations?

Understanding media relations is an important part of any successful public relations campaign.

  • Media release development and distribution
  • Media briefings
  • Media pitching

With over a decade of experience in the industry, Affect Media brings hands-on knowledge and insight into the day-to-day mechanisms of Australia’s broadsheet, tabloid and digital media.

With well-established relationships throughout the news, business, consumer, and trade media, we help your organisation achieve better media cut-through and solid message control.

Ask us today about how we can help with your next media relations campaign.

Why use a media relations professional?

The media can play a key role in how your organisation is perceived. Depending on how it is approached, the media can be a friend or a foe. By learning to us the media effectively, savvy business leaders can use the media to their advantage. This usually involves creating pro-active media relations campaigns that portrays them in a positive light.

What is unique about media relations?

Using the media to communicate with your target audience is very different from standard advertising.  A professional media relations campaign will tell the audience a story about your organisation.

To do this, you will need to develop a good relationship with media representatives such as journalists. Depending on who you want to target, you might start with local newspapers or radio stations. For bigger campaigns, tabloid and broadsheet newspapers, trade and industry magazines and or national television programs might be more appropriate.

At Affect Media we have the media connections and know how to present your story in the best light to both your target audience and prospective journalists.


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