Need a great Podcast?

Over the years, we’ve been proud to partner with some of Melbourne’s leading organisations to produce entertaining and insightful podcasts.

What can podcasts do for your organisation?

Adding a podcast to your regular media mix is a great way to engage your audience and bring a breath of fresh air to your content. This is especially the case for organisations that want to engage with new clients quickly and easily. While some industries tend to shy away from podcasting, it is one of the most affordable, immediate and effective forms of client engagement.
A big advantage of podcasts is that, like radio, they utilise the intimate sense of hearing to communicate with a target market. Here are 5 quick benefits of podcasting:

1. Boost your SEO (get found on google) and enhance your social media mix
2. Make your information personal
3. Provide portable information – accessible on smartphones, iptablets, and most mobile devices
4. Cost reduction – Podcasts are delivered digitally, so they’re a lot cheaper to maintain than printed materials
5. Provide time-efficient information – listeners can chose when and how to access your information.

What can be a podcast?

With a little care and careful editing, virtually any piece of content can be transformed into a podcast. Here are a few ideas:
• delegate conference presentations
• customer interviews
• expert interviews on specialised topics
• patient interviews
• debates
• product reviews

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