Advertorial writing is a specialised skill and, when used properly, can significantly boost sales and consumer confidence. By combining the compelling copy of an editorial feature with the selling power of an advert, advertorials can get your message through to thousands of readers quickly and efficiently.
Many leading law firms, universities and health organisations rely on advertorials to communicate their messages to their target audiences. From discussing research findings and awards, through to raising funds for hospital initiatives, advertorials are a great way of communicating a key message. Many advertorials are placed in leading newspapers and magazines and fit in neatly with the regular features of the publication.
While advertorials are legally required to be identified as advertisements, they have a big advantage over traditional advertising. One of the biggest advantages is that readers don’t immediately identify the content of an advertorial as being a ‘sales pitch’. In fact, a subtly written advertorial can make sales, generate enrolments or forward traffic to your website without ever really appearing as a ‘hard sell’.
At Affect Media we have crafted dozens of advertorials for Australian organisations, large and small. Our key to success is that we take the time to draw on newsworthy ideas and engage readers with fresh, interesting content.