Medicare Local Public Health Campaign
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Public Health Campaign – Medicare Local

The client 
Medicare Locals were a key feature of the Australian Government’s National Health Reform. Medicare Locals were primary health care organisations established to coordinate primary health care delivery, address local health care priorities, support from health professionals and improve access to primary care. There were a total of 61 Medicare Locals operational across Australia.  Medicare Locals were replaced with Primary Health Networks (PHNs) in July 2015.

The project

To create a public health campaign informing everyday Australians about the Medicare Local initiative. A primary objective of this campaign was to alleviate overcrowding in public hospital emergency departments by encouraging people to consider using their local after hours doctor service.

The challenge

 Campaign concept, photography and design

〉 Capturing community diversity in Melbourne’s inner West

〉 Communicating health information in simple language, assuming an audience with basic literacy

The outcome

 Campaign roll out for two Medicare Local organisation in Melbourne

 Clear, efficient communication of healthcare resources

 A better community understanding of available resources in the local area.


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