Dental Marketing BUPA
The client
Bupa is a leading global health and care company which offers health insurance, medical subscription and other health and care funding products.
The project
〉 Creating newsworthy content and feature articles of Bite Magazine and Australasian Dentist, two of Australia’s leading dental publications.
〉 Sourcing and creating content for Bits and Bites, Bupa’s internal newsletter for Dental Corporation
The challenge
〉 Interviewing dental practitioners around Australia to source information and stories
〉 Fast turn around research and content for two leading dental magazines
〉 Creation of internal newsletter for Dental Corporation, Bupa Australia’s dental group.
The outcome
〉 Several published feature articles
〉 Improved stakeholder engagement
〉 Clear, engaging content for industry professionals
