Dental Marketing BUPA
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Dental Marketing BUPA

The client 
Bupa is a leading global health and care company which offers health insurance, medical subscription and other health and care funding products.

The project

〉 Creating newsworthy content and feature articles of Bite Magazine and Australasian Dentist, two of Australia’s leading dental publications.

〉 Sourcing and creating content for Bits and Bites, Bupa’s internal newsletter for Dental Corporation

The challenge

 Interviewing dental practitioners around Australia to source information and stories

〉 Fast turn around research and content for two leading dental magazines

〉 Creation of internal newsletter for Dental Corporation, Bupa Australia’s dental group.

The outcome

 Several published feature articles

 Improved stakeholder engagement

 Clear, engaging content for industry professionals



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