Dental Copywriting

Colgate-Palmolive is a Manhatten-based multinational consumer products company headquartered on Park Avenue in New York City. The company specialises in producing, distributing, and providing household, health care, personal care, and veterinary products.

Colgate

The project

Working with a client like Colgate is always a pleasure. When this American-based organisation wanted to engage with itthe Australian market, they needed content that spoke to everyday Australians and complied with Australia’s regulatory therapeutic goods and cosmetic advertising guidelines.

This project involved the creation of  Australia-specific web content on topics such as gum disease, oral hygiene, and family dental care. It also involved a selection of product descriptions.

The results

Australian-focussed and compliant web copy for one of the world’s leading consumer brands.