The client: Melbourne Archdiocese Catholic Schools Ltd (MACS) is responsible for the governance and operation of approximately 300 Catholic schools in the Archdiocese of Melbourne. MACS employs over 16,000 teaching and non-teaching staff, who serve more than 114,000 students.

The project: x3 new school marketing roll-outs

Between 2004 and 2005, MACS engaged Affect Media to create a full marketing suite for three brand new Catholic Schools that were being build in the Greater Melbourne area. This project included logo design and development, website creation, marketing strategy, social media, photography, school uniform advisory, and collateral development. 

The outcome: All three projects delivered on time and to brief. Each project was completed on budget and each school reached capacity enrolment months before opening.