CASE STUDIES
Strategic Communications and Marketing | Case Studies
Every organisation has a story to tell, a reputation to build and people to reach. Whether communicating organisational change, launching a healthcare campaign, attracting students or developing a flagship publication, success depends on clear strategy, thoughtful communication and effective marketing.
For more than 18 years, Affect Media has partnered with healthcare providers, universities, schools, government agencies, professional services and not-for-profit organisations to solve complex communications and marketing challenges.
Our work spans strategic communications, marketing strategy, healthcare marketing, education marketing, SEO, content development, stakeholder engagement and publication development.
We believe every communication carries a responsibility to inform with clarity, engage with integrity and never lose sight of the people at its heart.
NFP Marketing & Communications Case Studies
Patient-Centred Health Communication
A large-scale healthcare communications project delivering more than 160 pages of patient-centred health information for Breast Cancer Network Australia, balancing clinical accuracy with clarity, compassion and accessibility.
A Trusted Guide for End-of-Life Care
Working with clinicians, people with lived experience and families, Affect Media led the development of Living, Dying and Grieving Well; Palliative Care Victoria’s trusted consumer guide supporting Victorians for more than 12 years.
Creating a National Health Information Resource
Delivery of a nationally consistent suite of patient information resources, translating complex clinical information while working closely with the Epilepsy Foundation’s internal project team and stakeholders across multiple Australian states.
Community Health Marketing & Communications Case Studies
Leading Strategic Communications Through Crisis
Providing strategic communications and crisis management stewardship throughout the Disability Royal Commission and the development of flagship annual reports.
Public Health Communications
Developing evidence-based public health communications for rapid dissemination during Melbourne’s COVID-19 lockdowns, helping communities access timely, accurate information on COVID-19, immunisation and women’s health.
Building Community Trust Through Marketing
Affect Media provided strategic communications, media relations and community outreach, helping Goulburn Valley Imaging build its reputation through locally relevant health campaigns and evidence-based public education.
Communicating Expertise in Mental Health
We worked with Cairnmillar Institute to strengthen its profile through strategic communications, media relations, website content and student recruitment marketing, helping communicate evidence-based expertise in psychology and mental health.
Building Health Literacy at Scale
We worked with Symbion Pharmacy to deliver a national consumer health communications program, creating evidence-based content that educated consumers and supported trusted health advice through community pharmacies across Australia.
National Consumer Health Communications
Evidence-based SEO articles and digital resources that supported patient engagement, health education and online visibility across Australia’s leading healthcare booking platform.
Dental Marketing & Communications Case Studies
Digital Content for Oral Health
We worked with Colgate-Palmolive to develop Australian-specific website content and product copy, creating clear, engaging and compliant oral health information that supported the brand’s local digital presence.
Connecting Australia's Dental Community
We worked with Bupa Australia to develop feature articles, industry publications and internal communications that strengthened communication across its national dental network.
Medical Device Marketing Case Studies
Communicating Complex Medical Technology
We worked with Cochlear to develop strategic information architecture and presentation content, translating complex medical device information into clear, engaging communications for healthcare professionals.
Marketing Medical Innovation to Specialist Audiences
We worked with Getinge to develop a professional education workshop for vascular surgeons, translating complex medical device information into engaging marketing and clinical communications for specialist audiences.
Education Marketing & Communications Case Studies
From Market Insight to Capacity Enrolments
Affect Media helped Monash University develop and launch a new Health Humanities major, combining market research, stakeholder consultation and strategic communications. The program went from concept to capacity enrolments within its first year.
Launching New Schools from the Ground Up
Affect Media led the marketing and enrolment strategy for three new Catholic primary schools, developing each school’s brand, digital presence and enrolment campaign to achieve full capacity from opening.
Designing Innovative Learning Experiences
Affect Media designed and developed three online micro-credentials for RMIT University, creating engaging digital learning experiences that became some of the University’s most popular employability programs.
Media Relations Case Studies
National Media Coverage for Psychology Organisation
Explore how Affect Media helped a leading psychology organisation achieve national media coverage, positioning its expert as a trusted voice in an important public health conversation.
Building Authority Through Expert Commentary
Affect Media helped Grief Australia shape the national conversation around grief and trauma, translating expert insight into trusted media coverage across news, health and lifestyle publications.
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