We understand LGBTQIA+ Health Marketing

We understand the diverse requirements and history of LGBTQIA+ health marketing in Australia. With over 20 years of experience in public health communications, the team at Affect Media has worked across a range of health marketing initiatives that are important to LGBTQIA+ Australians. Our clients include people from community health organisations, private practices, health and medical device companies, as well as allied health services. Ask us how we can help you with your next marketing endeavour.

Overcome barriers to access with LGBTQIA+ Health Marketing

LGBTQIA+ people often experience barriers to access when it comes to healthcare products and services. When we work on health marketing campaigns for these audiences, we ensure that the information and services provided are not only safe and respectful but also considerate of the diversity and needs of specific groups that fall under this umbrella term.

Review your approach

It’s a good idea to review your marketing strategy periodically. Before we embark on a LGBTQIA+ health marketing project, we take the time to ask about your organisation’s larger marketing strategy and how recently it was updated. Has your outreach always targeted LGBTQIA+ audiences? Have some of your previous efforts been exclusionary? Reviewing your existing approach to LGBTQIA+ health marketing can help us to troubleshoot why some of your messages are not being received or acted upon.