Breast Cancer Network Australia
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Website Copywriting BCNA

The client 
Breast Cancer Network Australia (BCNA) is the peak national organisation for Australians affected by breast cancer. BCNA has a network of more than 110,000 members and 300 Member Groups. More than 90 per cent of BCNA’s members have had a diagnosis of breast cancer, and the remaining members have had a personal experience with breast cancer through a family member or friend.

The project

This project involved writing over 160 pages of health content for BCNA’s website. This included simplifying existing copy which had been written by various medical experts, as well as creating new content from scratch.

The challenge

 Collating content written by various medical experts and stakeholders and consolidating it into a consistent brand voice

〉 Writing clear, easy to understand content suitable for a 14 year old readership level

〉 Communicating difficult and upsetting information with tact and integrity

The outcome

Improved operational efficiency

Better engagement with stakeholders, members and visitors

Improved communications of medically complex information

 Clear, engaging content which is sensitive to user requirements

 Easy to read and understand information


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