Brand Refresh, Public Relations and Web Strategy
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Brand Refresh, PR and Web Strategy

The client 
Goulburn Valley Imaging Group (GVIG) is an Australian, independently-owned, leading radiology practice that services northern Victoria and  areas of New South Wales.

The project

In 2015, Goulburn Valley Imaging Group underwent a brand refresh process which involved the revision of their outdated logo and an extensive public relations campaign throughout Northern Victoria. Affect Media oversaw the brand refresh process and developed a series of go to market messages and campaigns for the local press. As GVIG had already engaged a third party to create a website prior to the brand refresh, we then worked with the GVIG team and their existing web developer to bring their new website into line with the new rebranding and public relations roll out. This involved a new photoshoot, re-briefing the existing web team and supervising their output to ensure the delivery of a fresh website that matched the larger strategic direction of the firm.

The challenge

 Work directly with an existing website provider to bring a half completed project to fruition

Briefing and supervision of photo shoot

〉 Careful stakeholder and third party provider liaison

〉 Communicating and overseeing new brand initiatives with existing suppliers

The outcome

 A user-friendly website that matches the firm’s new brand identity

Better engagement with stakeholders, members and visitors

Improved communications of complex information


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