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School Marketing - St John's College Back to portfolio

School Marketing St John’s College

The client 
ST JOHN’S COLLEGE PRESTON is a Foundation to VCE, Christian Orthodox College located in the Melbourne suburb of Preston. When the college approached Affect Media in 2015, they were keen to see their enrolments grow.

The project

〉 Reputation management
Reignite the college marketing initiatives including a new website, prospectus documents, billboards and flyers
Work with local community newspapers to boost the college profile
Promote college tours and track attendance
Utilise social media to generate tour attendance and enrolments
Media monitoring of Australian media for media commentary opportunities

The challenge

 Legacy reputation management issues
 All marketing collateral needed creating from scratch
 The college website needed rebuilding

The outcome

Generated a 50% increase in student enrolments and brought the college back to profitability
Completed a successful Facebook marketing campaign
Created new website
Created better brand awareness within the local community
Addressed reputation legacy issues
Assisted with the on-boarding of appropriate support staff
Created new prospectus documents, billboards, brochures and outreach materials.

 

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