School Marketing St John’s College
The client
ST JOHN’S COLLEGE PRESTON is a Foundation to VCE, Christian Orthodox College located in the Melbourne suburb of Preston. When the college approached Affect Media in 2015, they were keen to see their enrolments grow.
The project
〉 Reputation management
〉 Reignite the college marketing initiatives including a new website, prospectus documents, billboards and flyers
〉 Work with local community newspapers to boost the college profile
〉 Promote college tours and track attendance
〉 Utilise social media to generate tour attendance and enrolments
〉 Media monitoring of Australian media for media commentary opportunities
The challenge
〉 Legacy reputation management issues
〉 All marketing collateral needed creating from scratch
〉 The college website needed rebuilding
The outcome
〉 Generated a 50% increase in student enrolments and brought the college back to profitability
〉 Completed a successful Facebook marketing campaign
〉 Created new website
〉 Created better brand awareness within the local community
〉 Addressed reputation legacy issues
〉 Assisted with the on-boarding of appropriate support staff
〉 Created new prospectus documents, billboards, brochures and outreach materials.
