National Charity Campaign
Back to portfolio

National Charity Campaign Concept Testing – It Takes 6 


The client

The Benevolent Society is Australia’s first and oldest charity. The society is an independent, not-for-profit organization who’s main goal aims to help families, older Australians and people with disabilities.


 Developed as a communications tool developed by Every Child with the Australian Research Alliance for Children and Youth (ARACY). It’s aimed to ‘cut-through’ to the public, decision-makers and our partners, to show that children and young people have needs across six primary areas. This includes housing, learning and health, as well as a need to participate, to be heard; and to be connected to community and culture. 

Our work

 Affect Media was engaged to conduct concept testing on the It Takes 6 campaign. This included engaging with a broad range of stakeholders within the child wellbeing sector and conducting one on one interviews around the project concept and its reception.

The outcome

Report delivered on time and on budget. Affect Media was invited back to offer a proposal on subsequent work for this client.


Check out Affect Media on Yelp