National Charity Campaign Concept Testing – It Takes 6
The client
The Benevolent Society is Australia’s first and oldest charity. The society is an independent, not-for-profit organization who’s main goal aims to help families, older Australians and people with disabilities.
project
〉 Developed as a communications tool developed by Every Child with the Australian Research Alliance for Children and Youth (ARACY). It’s aimed to ‘cut-through’ to the public, decision-makers and our partners, to show that children and young people have needs across six primary areas. This includes housing, learning and health, as well as a need to participate, to be heard; and to be connected to community and culture.
Our work
〉 Affect Media was engaged to conduct concept testing on the It Takes 6 campaign. This included engaging with a broad range of stakeholders within the child wellbeing sector and conducting one on one interviews around the project concept and its reception.
The outcome
〉 Report delivered on time and on budget. Affect Media was invited back to offer a proposal on subsequent work for this client.
