Medical Device Newsletter
Back to portfolio

Medical Device Newsletter

The client 

Laerdal is a world leading provider of training, educational and therapy products for lifesaving and emergency medical care.

The project

Between 2010 and 2012, Affect Media provided medical copywriting services to the Australian branch of Laerdal. A central part of this work was the regular creation of internal and external newsletters which showcased current events and topics of interests for staff, stakeholders and customers.

The challenge

 The creation of internal and external newsletters for a large medical device supplier and its customers

 To create regular, newsworthy content about new medical devices and the hospitals, universities and paramedical teams who use them.

 Regular interviews with medical teams and university staff on how the Laerdal products were being used in medical training.

The outcome

 Clear, engaging content for internal and external newsletters over a two year period

 Increased readership and stakeholder engagement

Check out Affect Media on Yelp