VicHealth Feature Articles
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Feature Article Writing -VicHealth 

The client 

The Victorian Health Promotion Foundation (VicHealth) is a pioneer in health promotion. Its primary focus is promoting good health and preventing chronic disease. VicHealth creates and funds world-class interventions. It also conducts vital research to advance Victoria’s population health. VicHealth supports public campaigns to promote a healthier Victoria and provides transformational expertise and insights to government.

The project

The creation of two feature articles on message framing and health communication for Vichealth’s feature Magazine.

The challenge

 Research and write content on public health messaging

〉 Using clear, easy to understand language to communicate difficult and abstract concepts

〉 Demonstrate an understanding of public health messaging and how it works in the media.

The outcome

 Excellent take up of the articles’ key concepts which saw them used in public health teaching materials

 Clear communication of how to use public health messages for people working in the field.


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