Patient Education Copywriting
The client The Epilepsy Foundation uses evidence-based practice to stop avoidable deaths, ensure children get a good education, help people get and keep their jobs and help people feel safe and connected. A good understanding of epilepsy is the key to achieving these outcomes. The Epilepsy Foundation believes no one with epilepsy should go it alone.
The project
〉 Copywriting and design of 47 health education brochures on epilepsy, including topics such as seizures, medications, epilepsy in childhood, epilepsy in old age, epilepsy in schools, and epilepsy support services.
The challenge
〉 Creation of user friendly content and design
〉 Complex medical information that needed to be simplified
The outcome
〉 Delivered on time and to brief
〉 Client invited us back for further work
〉 Project completed under budget.