SOCIAL MEDIA HEALTHCARE AND THE LAW
Professional Development Workshop
March 3rd 2015, Yarra Suite One, Marriott Hotel Melbourne
9am – 1pm. Tickets are limited.
Australian healthcare organisations are experiencing significant legal and logistical challenges in the social media sphere.
WHERE DOES YOUR ORGANISATION STAND?
Here is your chance to discuss, debate and brainstorm ideas with social media and healthcare expert; Dr Leanne Downing and legal expert, Jacinda de Witts, Principal and Founder of Hive Legal.
Over the space of four hours, we will address the opportunities, risks and potential outcomes of using social media in healthcare, including:
• Why social media is important in healthcare
• Recent social media case studies and precedents
• Risk management practices
• Implementing privacy policies
• Content creation and writing for the web
• Educating staff on correct social media use
• Producing successful social media strategies
• Creating social media codes of conduct.
The workshop is designed as an interactive forum in which you are invited to share your experiences and concerns and network with other practitioners in the field.
It is aimed at staff who hold communications, management or leadership roles in health or aged care.
Dr Leanne Downing, Director, Affect Media
Leanne is a Melbourne based communications and public relations consultant specialising in health and aged care communications. She holds a PhD in media communications (2005) and is an Adjunct Lecturer in the School of Public Health and Human Biosciences at La Trobe University. Over the past ten years Leanne has provided research, strategic advice and communications campaigns for some of Australia’s leading hospitals, insurers, law firms and universities.
Jacinda de Witts Principal and Founder, Hive Legal
Jacinda provides corporate, commercial, regulatory and risk advice to clients in highly regulated industries such as health and government. Her expertise includes M&A, joint ventures, corporate governance, regulatory advice and commercial risk management. Jacinda is a regular speaker at health conferences and is often asked to comment on key legal issues affecting the health cipro sector. She has previously been quoted in the AFR as a legal health commentator on issues such as the use of social media. She is also a director of the Royal Children’s Hospital.