SEO Writer Melbourne: Keyword Density

Keywords are the driving force behind search engine optimisation. That’s why it’s important to get your keywords right from the beginning. A great way to do this is to work closely with an Affect Media SEO copywriter.

Understanding the everyday terms and phrases used by your target audience is crucial. While it’s easy to fall into the trap of using industry jargon, the key to successful SEO web writing is to remember that most users will search for your services using basic keywords or terms.

If your SEO strategy and web content don’t target the keywords being used by everyday people, it’s likely that you will miss out on large volumes of web traffic.

At Affect Media, we work with you to develop an appropriate keyword strategy. Our process begins with a thorough keyword search and competitor analysis. We take the time to explore the keywords that are being used in the marketplace, and we think like a customer.

We then use a variety of keyword tools including a keyword cost estimators, keyword clouding programs, and keyword suggestion programs to produce keyword rich SEO Webcopy.

SEO Web Writing and Keyword Density - Free Article

There's no doubt about it, getting your keywords right is an important part of establishing a new website. While it's easy to get carried away with the look and feel of your site, it's actually the written content, or 'web copy' that will be directing traffic to your web pages, and doing much of the selling for you.

If you're not a proficient writer, or don't have the time to spend researching keyword trends online, then employing a professional copywriter who specialises in SEO webcopy is a good idea. However, if you're keen to give it a go yourself, there are a few useful rules to keep in mind:

• Know your audience. Understanding your target market is the first step to success. Think carefully about your intended client base, and think about the words that they are likely to use when searching for your products or services. They're probably going to be simple terms and phrases, and they may not be the ones you use in your daily business activities.

• Avoid excessive jargon. Being an expert in your field can sometimes be detrimental to the way you think about your own webcopy. Websites that use industry-specific terms (or jargon) run the risk of missing potential traffic because they don't use the everyday search terms that key customers are using. Take a good look at your current webcopy, are you sure that it contains the user-friendly terms that are actually being used in the majority of searches? If not, then you need to do some research.

• Think like the end user. If users aren't searching for your products and services in the way you describe them, it can be useful to take a step back and asses the situation. The easiest way to do this is to think like a customer and begin your SEO research from there.

• Ask your sales team or receptionist what words customers use when they describe your products and services. Potential customers will probably use the same keywords when they come to search for your services online.

• Understand which keywords are being used in your industry. Take some time to investigate the keywords that are already in use in your industry. Check out industry press, newspaper articles, and competitors' websites, and compile a short list of common keywords.

• Use keyword tools. There are numerous online tools which can be used in developing an SEO keyword search list. If you're not sure where to start, things such as keyword cost estimators and keyword suggestion tools are an excellent point of departure.

Right. Done all those things and want to know what to do next? -Once you've finished compiling your keyword list you're ready to start thinking about the information architecture of your site, and which web writing style best suits your business.