Podcasts – Mercy Health
The client
Mercy Health is a Catholic healthcare organisation which employs over 7,000 people. Mercy Health provides acute and subacute hospital care, aged care, mental health programs, specialist women’s and babies’ health, early parenting education and support, palliative care, home and community care, and health worker training and development.
The project
〉 The development of a suite of podcasts aimed at showcasing the work and expertise of hospital staff and patrons.
〉 Full sound recording and editing
〉 On the spot interviewing
〉 Delivery of final product ready for upload to the Mercy Health Website
The challenge
〉 Ensuring that the podcast was ‘on message’ with Mercy Health’s brand identity
〉 Fast turnaround
〉 Scripting, interviewing and narrating
The outcome
〉 Improved operational efficiency
〉 Better engagement with stakeholders, members and visitors
〉 Improved communications of medically complex information
〉 Clear, engaging content which is sensitive to user requirements
〉 Easy to read and understand information
