Website Copywriting Wellvess
The client
Wellvess is a social enterprise which aims to educate people on arthritis and provide them with the right knowledge and hands-on skills to manage their condition.
The project
To create content for the Wellvess website that was both easy to read and informative. Research into arthritis was also required.
The challenge
〉 Collating content written by various medical experts and stakeholders and consolidating it into a consistent brand voice
〉 Writing clear, easy to understand content suitable for a 14 year old readership level
〉 Communicating difficult and upsetting information with tact and integrity
The outcome
〉 Easy to read content which is sensitive to user requirements
〉 Better engagement with stakeholders, members and visitors
〉 Improved communications of medically complex information
〉 Delivered on time and to brief
