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Market Research

 Market Research

Sound business decisions rely on sound market intelligence. Before investing in a widespread marketing or PR campaign, it’s worth measuring your potential risk and reward. Market testing gives you the unique opportunity to engage with potential customers and service users before your campaign goes live.

Our social and marketing research services provide clients with a genuine point of difference in the marketplace. Put simply, we listen carefully to what respondents tell us. We explore not only what they say, but the contexts in which they are speaking. This gives us the ability to find unique business and communication opportunities that may not have been apparent in a pre-market testing phase.

When we undertake a focus group, research project or survey for you, we cover all bases. We’re not solely interested in the statistics (although they are important), we’re also interested in the human elements that lead people to make particular decisions. These insights help us to provide you with powerful industry insights which will make your campaign a success.

We regularly use customer and stakeholder research to create an accurate understanding of variables such as market size, key influencers, consumer perceptions and path to purchase. Depending on your needs, our research can include breakdowns of market segmentation and trends, demographic profiling, geographic and technographic patterns and brand awareness. We can also undertake research into product awareness, competitor positioning and employee engagement.

Services

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Stakeholder engagement

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Focus group testing

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Literature reviews

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Social media research

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Web analytics

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Academic research

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