Rise to the Top with Content Marketing
Create and distribute powerful, relevant content. Then reach your customers with timely information that matches their interests!
IdentityDevelop your brand voice and style.
Site AuditsFind out where your website is going wrong and fix it.
BuyersIdentify buyer personas and boosts sales.
StrategyDefine strategic objectives and make them happen.
StorytellingCreate memorable stories and share them.
ResearchResearch your industry and identify competitors.
Editorial CalendarsGet on track with an editorial calendar.
Call us today on 0406-251-406
What is content marketing?
Content marketing is a way of sharing and publishing informative content online without pushing for a hard sell. It’s proven to be a great way to convert prospects into clients by building brand reputation and trust.
The type of content that your organisation chooses to share should ideally be connected to the services and products that you sell. Put simply, good content marketing is about educating people on a topic that you know a lot about. For example, if you are a Melbourne company who supplies local cafés with takeaway cups, you might have our agency write a blog about the history of coffee drinking in Melbourne, or create a tutorial video on how to make the perfect latte.
Who uses it?
Businesses of all sizes use this marketing strategy. Big names such as Microsoft and Cisco Systems use it, as do lesser known Melbourne startups looking to increase their online visibility. This style of content has a special place in industries such as healthcare and education where visitors are actively looking for clear, informative content.
At Affect Media, we create powerful content that is especially designed to get the ‘wow’ factor from your readers. Content from our agency helps you create and showcase the personality behind your brand. It also helps you stand out as a valued thought leader in your field. Depending on your needs, you are welcome to have as little or as much input into the content creation process as you wish.
Find out more about Content Marketing
Confused about content marketing? Check out this helpful video from Google. It explains how good content can help you rank better in search engines!