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Affect Media’s Public Relations Blog

 

4 Content Marketing Mistakes to Avoid

Content marketing has dramatically changed the way businesses use their websites, blogs and social media. Where once it was quite normal for a website to broadcast self-centered information, today, it’s all about building relationships and providing useful...

Logos Against Cancer

November 2014 It's not often that a public health campaign hits the mark effectively. In an industry like healthcare which is typically fraught with budget constraints and layers of competing stakeholders, it can sometimes be a challenge to circulate even the most...

Why You Should Be Using a Content Calendar

Powerful, timely content doesn't happen by accident. Most good campaigns (even those that seem like ‘random’ one-offs) have a strong marketing strategy behind them. If you’re serious about getting your business or organisation engaged in social media and content...

Why Content Marketing Makes Sense for Healthcare

Is your health practice making the most of content marketing? Content marketing is a fairly new addition to healthcare. It’s a great way to keep existing patients engaged while also attracting new people to your service. If you’re not already using it, here are 5...

#Budget2014 and healthcare

The health sector has been one of the biggest casualties of the 2014 Budget. Despite its pre-election promise to not cut healthcare funding, the Coalition government yesterday revealed its plans to aggressively slash billions of dollars from the Commonwealth’s...

Why We Love Seasonal Marketing and You Should Too!

If you’re part of the diverse health care sector, then it’s likely that your target market has needs that change with the seasons. Staying one step ahead of those needs and preparing targeted health communications is a great way to stay in sync with your audience and...

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